Companies in the advertising agencies industry, such as Focus Media Holdings Ltd. and Interpublic Group of Companies Inc. have been on an up and down ride over the last little while. Advertising spending has gone up and down along with and sometimes in opposite to the rise and fall of various economies and the effects of the Eurozone crises are still being felt. Get your free reports on Focus Media Holding Ltd. and Interpublic Group of Companies Inc. at http://www.ShinesRooms.com/index.php?_controller=RegisterMember&_method=index. There is no commitment to join.
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That being said, advertising spending has become less volatile recently, which bodes well for the industry moving forward. Several companies have also been able to post impressive quarterly results, which is also a good sign. Focus Media is one such company, having newly reported that in its 1st quarter, GAAP net income jumped an impressive 85% year-over-year to $37.9 million. Focus Media Holding Ltd. report is accessible for free by registering today at http://www.ShinesRooms.com/FocusMediaHoldingLtd130612.pdf.
Moving forward, companies that have positioned themselves to receive the increasing number of dollars that are being spent on digital advertising could outperform their peers, though the industry on a whole is looking solid at this time.
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