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Yelp gets serious with IPO-savvy CFO
By: GigaOM
Posted on July 28, 2011 at 17:30 PM EDT
Yelp has hired Rob Krolik to serve as its chief financial officer. Krolik's resume includes time as the CFO of Shopping.com where he led the company through its IPO. Yelp CEO and co-founder Jeremy Stoppelman said Krolik's public market savvy was key in his hiring.
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